Project Scope: Visual Identity
Customer: Josi Carvalho Confeitaria Artesanal
Design: João Scotta e Matheus Fernandes
(PT-BR)
A marca reflete as percepções do trabalho da chef confeiteira Josi Carvalho, que já há mais de 8 anos, fundou sua própria confeitaria artesanal em São Paulo e em meio à cidade viu seu projeto crescer cada vez mais. Por conta disso, marca está buscando uma nova forma de se apresentar ao público para que possa transmitir toda sua autenticidade e seu apego pelo ambiente da capital.
Para refletir isso, equilibramos no projeto o doce da marca e seu amor pela cidade através da Identidade Visual. A tipografia do logotipo goteja chocolate em seus traços e juntamente com toda linguagem verbal, transmite o afeto que adoça a vida.Também criamos a partir do "piso paulista", da arquiteta Mirthes dos Santos Pinto, molduras e padrões gráficos que refletem a conexão com metrópole.
(EN)
The brand reflects the perceptions of the work of pastry chef Josi Carvalho, who founded her own artisanal pastry shop in São Paulo more than eight years ago and has seen her project grow more and more in the city. As a result, the brand is looking for a new way to present itself to the public so that it can convey all its authenticity and its attachment to the capital's environment.
The brand reflects the perceptions of the work of pastry chef Josi Carvalho, who founded her own artisanal pastry shop in São Paulo more than eight years ago and has seen her project grow more and more in the city. As a result, the brand is looking for a new way to present itself to the public so that it can convey all its authenticity and its attachment to the capital's environment.
To reflect this, we balanced the brand's sweetness and its love for the city through the Visual Identity. The logo's typography drips chocolate in its strokes and, together with all the verbal language, conveys the affection that sweetens life. We also created frames and graphic patterns based on the “São Paulo floor”, by architect Mirthes dos Santos Pinto, that reflect the connection with the metropolis.
